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JOHN WILLEY & SONS
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Documents disponibles chez cet éditeur (2)

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This unique manual combines in-depth coverage of the principles of food process engineering with a complete set of laboratory experiments illustrating their practical applications. The nineteen chapters clearly lay out all major areas of food ma[...]![]()
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Part I. Reaching the Limits of Market Orientation 1. Evolution of Marketing Orientation 2. Creating Sustainable Advantage in Consumer Markets 3. Brand Proliferation 4. Dealing with Hypersegmentation Part II. The Rising Retailer 5. Re[...]