Titre : | ICE CREAM AND FROZEN DESSERTS : A COMMERCIAL GUIDE TO PRODUCTION AND MARKETING, 1 |
Autre titre: | CREME ET DESSERTS GLACES : GUIDE COMMERCIAL DE PRODUCTION ET DE MARKETING |
Auteurs : | MALCOLM STOGO |
Type de document : | Livre |
Editeur : | NEW YORK : JOHN WILEY & SONS INC., 1998 |
ISBN/ISSN/EAN : | 978-0-471-15392-4 |
Format : | 541 P. |
Langues: | Anglais |
Concepts : |
DESSERT
CREME GLACEE CONGELATION PRODUCTION AROME COMMERCIALISATION VENTE MARKETING |
Résumé : | Here is your one-stop guide to one of the fastest growing sectors of the food industry, where opportunities abound for manufacturers, retailers, and entrepreneurs. Ice Cream and Frozen Desserts is the only complete handbook on the commercial production and marketing of ice cream and frozen desserts for manufacturing and retail operations. It serves up a feast of how-to information, from writing business plans to purchasing equipment, from selecting a location to marketing your product - it even includes 500 delectable recipes using either the continuous or batch method of production. Ice Cream and Frozen Desserts tells you what you need to know to: Select the kind of frozen dessert business that's right for you Plan, finance, start, and operate a manufacturing or retail frozen dessert business Purchase, install, and use ice cream making and serving equipment Determine which production method is right for you - continuous or batch Market and merchandise your frozen confections Manage employees, keep accurate financial records, and maintai n sanitary conditions Create dozens of delectable types and flavors of frozen desserts |
Exemplaires (2)
Cote | Support | Section | Disponibilité |
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637.4 STO | Livre | AG - Agrosciences | Disponible |
RES 10182 | Livre | Réserve | Disponible |