Titre : | THE OXFORD HANDBOOK OF INTENATIONAL BUSINESS, 1 |
Autre titre: | LE MANUEL DE COMMERCE INTERNATIONAL D'OXFORD |
Auteurs : | ALAN M. RUGMAN ; THOMAS L. BREWER |
Type de document : | Livre |
Editeur : | OXFORD : OXFORD UNIVERSITY PRESS, 2003 |
ISBN/ISSN/EAN : | 978-0-19-925841-3 |
Format : | 877 p |
Langues: | Anglais |
Concepts : |
ENTREPRISE
ENTREPRISE MULTINATIONALE ENVIRONNEMENT STRATEGIE DE L'ENTREPRISE MONDIALISATION MARKETING MANAGEMENT TECHNOLOGIE DE L'INFORMATION INNOVATION TECHNOLOGIQUE GESTION DE L'ENTREPRISE RESSOURCES HUMAINES GESTION COMMERCE INTERNATIONAL THEORIE ECONOMIQUE JAPON AMERIQUE LATINE CHINE |
Résumé : | Now available in paperback, The Oxford Handbook of International Business comprises twenty-eight original chapters from the world's most distinguished scholars in the field of international business. United as a whole, these reflect both the present structure of the field and the major intellectual issues of current and likely future interest. Demonstrating analytical insight and critical thinking, the authors are all authorities on their chosen topics. Their chapters survey and synthesize relevant literature of recent years, and the Handbook has become widely used in postgraduate international business courses, as well as serving as a primary reference for students and scholars throughout the social sciences. The book is split into five major sections, providing comprehensive coverage of the following areas: o The History and theory of the multinational enterprise; o The Political and policy environment of international business: o Strategies of multinational enterprises; o The Financial areas of the multinational enterprise (marketing - finance and accounting, H RM- innovation); o Business systems in Asia, South America, and transitional economies. |
Exemplaires (1)
Cote | Support | Section | Disponibilité |
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RES 10089 | Livre | Réserve | Disponible |