Titre : | HANDBOOK OF MARKETING |
Autre titre: | MANUEL DE MARKETING |
Auteurs : | BARTON WEITZ ; ROBIN WENSLEY |
Type de document : | Livre |
Editeur : | LONDRES : SAGE PUBLICATIONS, 2006 |
Format : | 1 vol. (XXII-582 p.) / ill., couv. ill. en coul. / 26 cm |
Langues: | Anglais |
Concepts : |
MARKETING
STRATEGIE STRATEGIE DE L'ENTREPRISE DEVELOPPEMENT DE PRODUIT TECHNIQUE DE VENTE VENTE |
Résumé : | The author offers its readers an invaluable overview of the field. Leading experts in marketing and related disciplines contribute chapters that look back on major developments, as well as looking ahead at contemporary forthcoming issues. This landmark book gives students easy access to : world-class scholarship, the latest research issues, future directions for study, ans research of specific empirical. The collection includes discussions on : brand equity and growth, relationship versus transactional marketing for society. The handbook of marketing is invaluable reading for advanced undergraduates, graduate students and academics in marketing. |
Exemplaires (1)
Cote | Support | Section | Disponibilité |
---|---|---|---|
658.8 WEI | Livre | Entreprises | Disponible |