Titre : | ECONOMIE DE LA STRATEGIE |
Autre titre: | ECONOMICS OF STRATEGY |
Auteurs : | DAVID BESANKO ; DAVID DRANOVE ; MARK SHANLEY |
Type de document : | Livre |
Editeur : | NEWYORK : JOHN WILLEY & SONS |
Format : | 769 P. |
Langues: | Anglais |
Concepts : |
STRATEGIE DE L'ENTREPRISE
STRATEGIE ECONOMIQUE STRATEGIE INDUSTRIELLE STRUCTURE DE L'ENTREPRISE |
Résumé : | SOMMAIRE: I.Firm boundaries : 1.The evolution of the modern firm. 2.The vertical boudaries of the firm. 3.The transactions costs of market exchange. 4.Organizing vertical boundaries : the economics of vertical integration. 5.Horizontal boudaries : economics of scale and scope. 6.Diversification. II.Market and competitive analysis : 7.Industry analysis. 8.Market structure and competition. 9.Strategic commitment and competition. 10.The dynamics of pricing rivalry. 11.Entry and exit. III.Strategic position and dynamics : 12.Strategic positioning for competitive advantage. 13.Analyzing cost and differentiation position. 14.Sustaining competitive advantage. 15.The origins of competitive advantage : innovation, evolution, and environnement. IV.Internal organization : 16. Incentives and agency. 17.Strategy and structure. 18.Power and culture. 19.Strategy and the general manager. |
Exemplaires (1)
Cote | Support | Section | Disponibilité |
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RES 5099 | Livre | Réserve | Disponible |