Titre : | Managing Innovation : Integrating Technological, Market and Organizational Change |
Auteurs : | JOE TIDD ; JOHN BESSANT |
Type de document : | Livre |
Mention d'édition : | 5TH EDITION |
Editeur : | CHICHESTER : WILEY, 2013 |
ISBN/ISSN/EAN : | 978-1-118-36063-7 |
Format : | 1 vol. (659 p.) / couv. ill. en coul., schémas, tableaux / 25 cm |
Note générale : | Bibliogr. ; includes interactive e-book |
Langues: | Anglais |
Concepts : |
MANAGEMENT
ENTREPRISE INNOVATION |
Index. décimale : | 658.406 |
Résumé : | Managing Innovation is an established, best-selling text for MBA, MSc and advanced undergraduate courses on innovation management, managemnt of technology, new product development and entrepreneurship. It is also widely used by managers in both the service and manufacturing sectors. Currently in its fifth edition, Managing Innovation has been fully revised and now comes with an interactive e-book housing an impressive array of videos, cases, activities and tools to bring innovation to life. The book is also accompanied by the Innovation Portal at www.innovation-portal.info, which contains an extensive collection of additional digital resources for both lecturers and students. |
Exemplaires (1)
Cote | Support | Section | Disponibilité |
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RES 13820 | Livre | Réserve | En prêt permanent Disponible |