Titre : | INTERNATIONAL BUSINESS, 1 : ENVIRONNEMENTS AND OPERATIONS |
Autre titre: | ECHANGES INTERNATIONAUX |
Auteurs : | JOHN D. DANIELS ; LEE H. RADEBAUGH ; DANIEL P. SULLIVAN |
Type de document : | Livre |
Editeur : | PEARSON EDUCATION LIMITED, 2007 |
ISBN/ISSN/EAN : | 978-0-13-186942-4 |
Format : | 792 P. |
Langues: | Anglais |
Concepts : |
COMMERCE INTERNATIONAL
MONDIALISATION DE L'ECONOMIE MONDIALISATION ENVIRONNEMENT SOCIOECONOMIQUE ETUDE DE CAS MONDIALISATION DES ECHANGES MARCHE DES CAPITAUX STRATEGIE MARKETING ENTREPRISE MULTINATIONALE |
Résumé : | Part I: BACKGROUND FOR INTERNATIONAL BUSINESS 1 Globalization and International Business Part II: COMPARATIVE ENVIRONMENTAL FRAMEWORKS 2 The Cultural Environments Facing Business 3 The Political and legal Environments Facing Business 4 The Economic Environment 5 Globalization and Society Part III: THEORIES AND INSTITUTIONS: TRADE AND INVESTMENT 6 International Trade and Factor Mobility Theory 7 Governmental Influence on Trade 8 Cross-National Cooperation and Agreements Part IV: WORLD FINANCIAL ENVIRONMENT 9 Global Foreign Exchange and Capital Markets 10 The Determination of Exchange Rates Part V: GLOBAL STRATEGY, STRUCTURE, AND IMPLEMENTATION 11 The Strategy of International Business 12 Country Evaluation and Selection 13 Export and Tmport Strategies 14 Direct Investment and Collaborative Strategies 15 The Organization of International Business Part VI: MANAGING INTERNATIONAL OPERATIONS 16 Marketing Globally 17 Global Manufacturing and Supply Chain Management 18 International Accounting Issues 19 The Multinational Finance Function 20 Human Resource Management |
Exemplaires (2)
Cote | Support | Section | Disponibilité |
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658.1 dan | Livre | Entreprises | Disponible |
RES 12788 | Livre | Réserve | Disponible |