Titre : | INTERNATIONAL BUSINESS : THE CHALLENGES OF GLOBALIZATION, 1 |
Autre titre: | LE COMMERCE INTERNATIONAL : LES ENJEUX DE LA MONDIALISATION |
Auteurs : | JOHN J. WILD ; KENNETH L. WILD ; JERRY C.Y. HAN |
Type de document : | Livre |
Mention d'édition : | FOURTH EDITION |
Editeur : | NEW JERSEY : PEARSON EDUCATION LIMITED, 2008 |
ISBN/ISSN/EAN : | 978-0-13-174743-2 |
Format : | 506 p. |
Langues: | Anglais |
Concepts : |
MONDIALISATION DE L'ECONOMIE
GESTION ETHIQUE COMMERCE INTERNATIONAL COMMERCE MONDIAL FINANCES INTERNATIONALES FONDS MONETAIRE INTERNATIONAL GESTION FINANCIERE MARCHE INTERNATIONAL MARCHE MONETAIRE OMC ORGANISATION MONDIALE DU COMMERCE MANAGEMENT |
Résumé : | PART 1 Global Business Environment Chapter 1 Globalization PART 2 National Business Environments Chapter 2 Cross-Cultural Business Chapter 3 Politics, Law, and Business Ethics Chapter 4 Economic Systems and Development PART 3 International Trade and Investment Chapter 5 International Trade Chapter 6 Business-Government Trade Relations Chapter 7 Foreign Direct Investment Chapter 8 Regional Economic Integration PART 4 The International Financial System Chapter 9 International Financial Markets Chapter 10 International Monetary System PART 5 International Business Management Chapter 11 International Strategy and Organization Chapter 12 Analyzing International Opportunities Chapter 13 Selecting and Managing Entry Modes Chapter 14 Developing and Marketing Products Chapter 15 Managing International Operations Chapter 16 Hiring and Managing Employees |
Exemplaires (2)
Cote | Support | Section | Disponibilité |
---|---|---|---|
RES 13825 | Livre | Réserve | Disponible |
RES 9249 | Livre | Réserve | Disponible |