Titre : | Crossing the chasm : Marketing and Selling Disruptive Products to Mainstream Customers |
Auteurs : | Geoffrey A. MOORE |
Type de document : | Livre |
Mention d'édition : | 3rd EDITION |
Editeur : | OXFORD : Capstone, 2006 |
Collection : | Management and Business Studies |
ISBN/ISSN/EAN : | 978-1-84112-000-3 |
Format : | 1 vol. (223 p.) |
Note générale : | Index. |
Langues: | Anglais |
Concepts : |
MARKETING
TECHNOLOGIE VENTE |
Index. décimale : | 658.8 |
Résumé : | Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. |
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